Earlier this year, members of the Yale College Democrats asked students at their school what change means to them. During the first few days of the “Change is...” campaign, over a hundred students submitted responses—ranging from “Change is repealing ‘Don’t Ask Don’t Tell’” to “Change is student loan reform.” The photos were featured in a student-created Youtube Ad in support of President Obama.
"We're out to show that the voices of college students can still be heard amongst the barrage of SuperPAC ads," said Josh Rubin, a sophomore who organized the project. "We put this together with time, creativity, and a college-student budget of $0."
The “Change is...” campaign has since drawn hundreds of participants from across the country, including students from University of Scranton (Pennsylvania), University of Texas - Austin, Iowa State University, University of Ohio, as well as former governor Howard Dean and Congressman Barney Frank.