American automakers have posted their March sales numbers—and the Big Three are reporting the biggest monthly profits they’ve seen since before the 2008 financial crisis.
The strong start to the year has led some analysts to raise their sales targets to nearly 15 million vehicles for 2012, up from 12.8 million last year. That's a much faster rebound to that benchmark than analysts anticipated even as recently as last year.
Part of the strong sales for the Detroit automakers came from the fact that they have much stronger offerings in the small car segment of the market than they previously did.
“The economic recovery and a deep bench of fuel-efficient cars and crossovers have been driving our sales for more than a year, but the combined impact has never been stronger than it was in March,” said Don Johnson, vice president, U.S. sales operations for GM.